Elegancia
Sabroso By Nature
Client
Elegancia DC
Services
Design Direction
Category
Branding
Elegancia is a restaurant brand rooted in Latin richness, ritual, and self-expression. We developed a complete identity system that translates this spirit across every touchpoint, from brand strategy, naming language, typography, and visual direction to custom illustrations, animal iconography, printed materials, murals, and spatial applications. Inspired by the biodiversity, textures, and traditions of Latin America, the system balances heritage with exuberance, creating an experience that feels soulful, layered, and unmistakably its own.
This project was created in collaboration with Edelman DJE Studio
Colombia Studio
Production
Sebastian Velasquez Betancur, Studio Executive Producer | Crystian Hoyos, Executive Producer | Tomas Castro, Producer
Design
Guillermo Valencia, Head of Design | Nubia Navarro, Branding Design Lead | David Bonilla, Design Lead | Nataly Salazar, Senior Designer | Malu Bode, Senior Designer | Nicole Hobrecker, Associate Designer | Felipe Gómez, Design Lead | Juan David Lucero, Designer | Luis López, Designer
Post Production
Camila Martin, Animation Lead
Edelman US
Angela Filippone, Senior Producer | Tony Powell, Photographer | Jarrod Moses, CEO UEG | Aly Skylare, UEG Ventures
Elegancia
Daniella Senior, Co-Founder / Operator Elegancia DC | Wilmer Valderrama, Co-Founder Elegancia DC