Infruit
Branding Project

Creation of graphic concept, visual universe, brand manual and packaging for the Infruit brand in China.
Infruit is a carbonated water with some functional ingredients and natural fruit flavors.

The concept of the water comes from Chinese people’s love of herb medicines, and many of them are actually food/fruit too. After a graphic exploration of the shape of the fruit, the shape of the bubble and also the process by which the bubbles pass to reach the mouth full of flavor, we created a logo from lettering, based on fresh shapes, bold personality, and selected a typeface that accompanies the entire essence of the brand.

We also designed some patterns to use as decorative elements if necessary. Based on the fresh personality of the brand, we created some illustrations that evoke situations of consumption of our sparkling water.

- Client: Infruit Sparkling Water
- Year: 2019