Adobe's Firefly campaign makes the case that AI-assisted creation can still feel handmade. For "Generate Greatness," Nubikini brought lettering and art direction to a visual language built around exaggeration — letterforms that inflate, stretch, and take on texture, proving that generative tools can carry the same tactile personality as work made by hand.

This project was developed alongside the Adobe’s team, and involved several explorations, testing materials and aesthetics.