Street pizza has a lot going for it, but too often, it’s made with cheap dough and low-quality ingredients. La Popolare brings the best dough and ingredients to everyone’s reach. Their mission is to make high-quality pizza accessible to students, workers, teachers, tourists, and anyone craving something simple and delicious.

This project celebrates pride in their craft, closing the gap between professional cooking and everyday people through food. Good food, made by cool people. It’s about elevating the street food scene in Colombia to a new standard of quality and service.

Based on the idea “An open window to flavor,” our design approach centers around warmth, openness, and the sensory experience of Neapolitan life. We drew inspiration from the vibrant colors, aromas, and textures of Naples: the scent of dough baking in the oven, of frying oil, the sound of summer streets, the laughter of friends, the striped awnings, and the breeze that carries conversations through open windows.

Animation by Camila Martin