MSBHAVE is an organization that drives digital disruption and sustainability as forces for growth. Through consultancy, they help companies evolve alongside people, aligning their behavior with what truly matters.

NS&Co. developed a visual identity that reinforces MSBHAVE's mission to go beyond the consumer and challenge the status quo. Their disruptive approach is embodied in the core concept: "flipping your point of view." This isn't about a complete reversal, but rather a subtle shift that allows companies to reconsider their perspective and explore new possibilities without losing their essence.

Too often, uncomfortable truths are hidden or censored. The identity builds on this idea by repurposing the visual language of censorship - turning it from a tool of concealment into a means of revelation. What was once used to block information now serves to highlight it. Absence no longer represents a void but becomes an invitation to question, discover, and transform.

This approach emphasizes the importance of transparency and the risks of ignoring what makes us uncomfortable.