HASSY is what happens when a third generation of Mexican farmers decide the world needs more green love. Hassy is redefining the meaning of balance, providing a place where natural goodness and wellness coexist effortlessly.

Let’s face it—avocados are the ultimate love. Delicious? Check. Nutritious? Double check. But the real question is: why wouldn’t you put them on EVERYTHING? From Mexico’s farms to your table—Hassy makes life better in a greener world.

This concept invites a visual expression of harmony through balanced compositions, soft shapes, and a color palette that simultaneously conveys calm and vitality with our main character. A project in collaboration with Joker Jack Agency.